These are open rates allowing recognized agencies a 15% agency discount.
Frequency discounts may be added. No cancellations accepted
after closing date. Net payment is due within 30 days of invoice.
SPECIFICATIONS
All Ads are Black/White
Full Page Trim Size: 6 ⅞ inch by 10 inch
Printing: web offset
Binding: perfect bound
Size
Width
Depth
Width
Depth
Trim Size
6 ⅞"
10"
Quarter Page
Vertical
2 ⅝"
3 ¾"
Full Page
5 ⅝"
7 ⅞"
Quarter Page Horizontal
2 ⅝"
1 ⅞"
Bleed Size
7 ⅜"
10 ½"
(Keep "live" matter ⅜" from trim)
Half Page Horizontal
5 ⅝"
3 ¾"
Half Page Vertical
2 ⅝"
7 ⅞"
GENERAL ADVERTISING POLICY
All advertisements are accepted and published by the Publisher
upon the representation that the agency and/or advertiser is
authorized to publish the entire contents and subject matter
thereof. In consideration of the Publisher’s acceptance of such
advertisements, the agency and/or advertiser will indemnify,
defend, and hold harmless the Publisher from any claim and all
loss, expense, or liability arising out of the publication of any
advertising copy printed or published, including, but not limited
to, those arising from libel, plagiarism, copyright infringement,
violations of right of privacy, or any other claim suit.
All advertising orders accepted are subject to the rates, terms,
and conditions of the current rate card. Rates, conditions, and
space units are subject to change, and orders that contain incorrect
rates or conditions will be inserted and charged for at the
regular schedule of rates currently in effect.
Advertisements
that, in the sole judgment of the Publisher, are not immediately
identifiable as such must be clearly labeled advertisement.
Publisher may hold an advertiser and its advertising agency
jointly and severally liable for all sums due and payable to
Publisher. Cancellations are not accepted after published space
closing dates and must be received in writing prior to the published
space close date. Cover contracts are non-cancellable.
Publisher will not be bound by any condition, printed or otherwise,
appearing on contracts, orders, or copy instructions that
conflicts with the provisions of its rate card or with policies of
the Publisher.