Advertising

Rates

		National Display Rates			Publisher Rates
		1x	4x		1x	4x
Full Page		$1,725	$1,640		$1,295	$1,235
1/2 Page		$1,085	$1,035		$815	$775
1/4 Page		$660	$625		$495	$470
1/8 Page		$375	$355		$280	$270

These are open rates allowing recognized agencies a 15% agency discount. Frequency discounts may be added. No cancellations accepted after closing date. Net payment is due within 30 days of invoice.

Specifications

Size	Width	Depth
Trim Size	67/8”	10”
Full Page	55/8”	77/8”
Bleed Size	73/8”	101/2”
Half Page Horizontal	53/8”	33/4”
Half Page Vertical	25/8”	77/8”
Quarter Page	25/8”	33/4”
Eighth Page	25/8”	17/8”

All ads are color. The full page trim size is 6⁷/₈” by 10”. The magazine is printed by web offset with perfect binding. On full bleed page, “live” matter should be kept ³/₈” from the trim.

General Advertising Policy

All advertisements are accepted and published by the Publisher upon the representation that the agency and/or advertiser is authorized to publish the entire contents and subject matter thereof. In consideration of the Publisher’s acceptance of such advertisements, the agency and/or advertiser will indemnify, defend, and hold harmless the Publisher from any claim and all loss, expense, or liability arising out of the publication of any advertising copy printed or published, including, but not limited to, those arising from libel, plagiarism, copyright infringement, violations of right of privacy, or any other claim suit.

All advertising orders accepted are subject to the rates, terms, and conditions of the current rate card. Rates, conditions, and space units are subject to change, and orders that contain incorrect rates or conditions will be inserted and charged for at the regular schedule of rates currently in effect.

Advertisements that, in the sole judgment of the Publisher, are not immediately identifiable as such must be clearly labeled advertisement. Publisher may hold an advertiser and its advertising agency jointly and severally liable for all sums due and payable to Publisher. Cancellations are not accepted after published space closing dates and must be received in writing prior to the published space close date. Cover contracts are non-cancellable. Publisher will not be bound by any condition, printed or otherwise, appearing on contracts, orders, or copy instructions that conflicts with the provisions of its rate card or with policies of the Publisher.

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